Welcome to this month’s advertising catchup with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe.
An unpopular opinion: I believe brands should take a stance on social issues.
Brands sell benefits, not products. People don’t buy light bulbs…
Plus: Mekanism, Mother, Joint London, R/GA, Grand Army & Play Studio
In an act of compassion and generosity, Airbnb has swiftly opened 20,000 doors to Afghan refugees. This global effort is being pulled off by Airbnb’s independent nonprofit that is best known for providing frontline workers places to…
Plus: &Walsh, Kanye West, Mojo Supermarket, Deutsch LA, Majority, Thirstcraft, Shepard Fairey, Anomaly, TBWA\Chiat\DAY, R/GA, Droga5, & Highdive
Originally published on August 1, 2021. Subscribe for campaigns directly to your inbox → KETCHUP.
Simone Biles America’s athletic superstar has said “back the f*ck up,” well she didn’t say…
Originally published to KETCHUP substack on July 1, 2021. Subscribe Now!
Happy Pride month and happy questionable LGBTQIA+ advertisements! Congresswoman Ayanna Pressley said it best:
Thank you for your Pride tweets, packaging and merch.
Now how are you applying pressure to oppose hateful anti trans bills…
This email was originally published on June 1, 2021, in my brand-obsessed newsletter KETCHUP. If you dig its contents and are equally intrigued by advertising please subscribe! New emails are sent out on the 1st of every month.
This past month I tried to ditch digital…
Plus Georgia, USPS, Paramount+, Samuel Adams, and Liquid Death
Originally published on May 1, 2021.
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The month started with a bang when hundreds of brands united in opposition to Georgia’s new voting laws that would put many limitations on minority groups…
This email was originally published on April 1, 2021, in my brand-obsessed newsletter KETCHUP. If you dig its contents and are equally intrigued by advertising please subscribe! New emails are sent out on the 1st of every month.
I am pretty stoked you are…