Ketchup 006: Prime Changes Everything, Black Beauty is Beauty, Adults Date Better
Plus: Mekanism, Mother, Joint London, R/GA, Grand Army & Play Studio
Heya! 🖍
In an act of compassion and generosity, Airbnb has swiftly opened 20,000 doors to Afghan refugees. This global effort is being pulled off by Airbnb’s independent nonprofit that is best known for providing frontline workers places to stay during COVID-19. The official statement:
Today, Airbnb and Airbnb.org are announcing that Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide — the cost of which is funded through contributions to Airbnb.org from Airbnb and Brian Chesky, as well as donors to the Airbnb.org Refugee Fund.
More brands who have stepped up:
- Verizon: Waiving charges for calls to and from Afghanistan.
- Walmart: Donating $1M to nonprofits supporting incoming refugees.
- American and Delta: Volunteered relief flights.
- Lego: Donating 100M DKK ($15.7M USD) to support children in both countries.
This is how it is done! 👏👏👏
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👇 The goods 👇
Fork (Campaigns)
- The Pitch by Eno Freedman Brodmann — The satirical truth of pitching.
- Black Beauty is Beauty by R/GA — In collaboration with The Cut and Sephora, they celebrate and educate Black beauty’s impact on our mainstream culture.
- Every Single Person by Mekanism — Bears, vaxxers, & cuddlers oh my! OkCupid releases this beautifully provocative out-of-home messaging.
- Change the Lineup by Tom Snell and Dylan Hartigan — A poster campaign demanding men to stop their nightclub BS.
- Find The Truth. Find a Home by Interesting Development — Vandalizes plush NYC apartments to call out real estate lies.
- Dubai Presents by Mother — Drops a 6 part blockbuster-like series starring Zac Efron and Jessica Alba across multiple genres to show different sides of Dubai.
- Prime Changes Everything by Joint London — Rapunzel & Cleopatra change their story with Amazon Prime.
- Homeless Essentials by Chris Bosler and Simon Dolsten — Asked the people who have the least what they value the most.
- Adults Date Better by Mojo Supermarket — Match makes emotionally mature a top priority.
- Future Official Sponsors by VaynerMedia — Budweiser addresses the sponsorship gap in professional women’s sports.
- Savage X Caramel Curves by Fenty — Finds a new meaning of baddd for lingerie.
Knife (Products)
- Reminiscence’s Deepfake by Warner Bros. — Lets AI transport fans into a trailer.
- Vitacoca Hires via Billboard By Interesting Development — Tests designer chops.
- Nestflix fake Netflix By Lynn Fisher — Finally an IMDB-like site for the fake shows you’ve only ever heard other shows rave about.
- SpaceX Billboard by Elon Musk — Because “the sky’s the limit” doesn’t apply to Elon.
- Neuralink by Play Studio — Another Elon product, but this time it’s tech cute.
- Hard Mtn Dew by Mountain Dew, PepsiCo, & Boston Beer — Introduces teen parent’s next nightmare.
- Homer by Frank Ocean — Launches a fine jewelry store in NYC with a $1.8M necklace.
- Rens Original Sneaker — They’re not stylish but they are sustainable, sneakers made from coffee, more importantly, do they smell like coffee?
- Squarespace by DIA Studio — Drops their radical type on the NYSE.
- Lyft’s Oscar Mayer Wienermobile — Excuse me, ma’am?
- The Cup by Grand Army — Makes me like golf with their digi brand identity.
Spoon (Resources)
- Julian Cole Strategy Expert — Breaks down the strategy behind the best advertising campaigns.
- Jugend-ish type — Psychedelic blobs x decorative ornaments are trending.
- MMM Sites — Easy drag and drop website, no coding needed.
- The Meme Theory — How brands can tap into internet culture.
- @adweak — Laughs at our pain!!
- Erik Carter — Big fan of his MTV work.
- The Side Show — Get your hustle some brass.
- The Font Brief — Find the perfect type for your brand based on its attributions.
- The Travis Scott Effect– Complex found Scott to be Gen Z’s most influential person, sorry Kanye.
- Nappy — Beautiful copy-right-free photos of Black & Brown people.
& that’s the sauce!
🖍
– KK
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