Ketchup 007: Netflix Reality, Don’t Get Vaxxed, Voice Legend John McEnroe
+ Sid Lee, 72andSunny, Lucky Generals, BooneOakley, Squarespace, Barkley, and The Martin Agency
Welcome to this month’s advertising catchup with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe.
Heya! 🧯
An unpopular opinion: I believe brands should take a stance on social issues.
Brands sell benefits, not products. People don’t buy light bulbs; they buy reading lights. People don’t buy cookbooks; they buy dinner parties. The greatest benefit a brand can give to its customers today is to show up publicly.
The hard part is doing it correctly.
Doing it correctly:
- Match Group: Dating app parent of Hinge, OkCupid, and Tinder wasted no time launching a support fund for Texas employees who are forced to seek abortions as a result of SB 8. OkCupid launched a ‘Pro-Choice’ badge that allows users to proudly support women’s rights. 88% of users have added this to their profiles.
- GoDaddy: Canceled the Texas Right to Life site set up to collect anonymous tips to prosecute people violating the new abortion ban.
- Unsung hero: TikToker makes a script to flood Texas abortion ‘whistleblower’ site with fake info
- Lift & Uber: Will pay drivers’ legal fees if they’re sued under Texas abortion law, because now private citizens can sue anyone involved in an abortion, including drivers.
- SalesForce: Offers to move employees and their families if they no longer want to live in Texas.
- Portland, Oregon: Votes to ban trade with Texas — that’s some BDE!
60 companies have signed an open letter with the organization Don’t Ban Equality to dissuade other states from copying Texas’ abortion restrictions. Has your company signed it?
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🧨👇What you came here for 🧨👇
Fork (Top Campaigns)
- Netflix Reality by Sid Lee — Received a Guinness World Record by breaking the most submissions to an online casting call in 24 hours.
- Ice Cream From Another World by Lucky Generals — Ice-cream brand Little Moons launches flavors with “necks appeal.”
- We Run as One by 72andSunny — Drops a high-energy NFL pep rally with the Hudson Dusters (aka, directors Michael Kuhn and Niles Roth) celebrating fan identity.
- Kanye vs. Drake — Kanye West spammed his frenemy, Drake, by erecting massive ‘DONDA’ billboards in retaliation to Drake’s album ‘CLB.’
- Montero by Lil Nas X — A master of attention, Lil Nas X tops Drake and Kanye releases with his marketing chops.
- Don’t Get Vaxxed by BooneOakley — Drove around a “Wilmore Funeral” truck advertising death to inspire people to get the vaccine.
- Voice Legend John McEnroe by Squarespace — Humorously turns McEnroe’s 2nd best talent, his voice, into an e-commerce product. It doesn’t stop there, they also made a 7-minute mockumentary about his new talents.
- We Make Movies Better by Barkley — AMC Theatres releases their first-ever global marketing campaign with Nicole Kidman.
- Clean Creatives Org — An open letter from advertisers to advertisers asking everyone to do better and turn down fossil fuel clients.
- Scoop! There It Is! by The Martin Agency — Releases the much-anticipated second installment of their viral Geico campaign “Tag Team Helps With Dessert” with real ice cream flavors.
Knife (Top Products)
- Hiring by Funworks — Levels up their LinkedIn game with a hilarious recruitment video series by Best Actress Productions.
- W+K is Certified B Corp — The Amsterdam dept has become a Certified B Corporation with the ambition of balancing purpose and profit.
- Queer Eye — The Fab Five Loft set by Lego — Launches a shamazing collection of 974 pieces in anticipation of the newest Netflix season.
- Balenciaga x Fortnite — Releases a dull collection of $800 hoodies, but the collaboration is intriguing.
- Karen Paint by Stuart Semple — UK artist sells out of Karen-themed pale white acrylic paint. Live Laugh Love!
- Serif brand identity by Pentagram — A new creative and professional platform for LGBTQIA+ members.
- Maybelline Dynamite Mascara by Maybelline — The brand went all out with this explosive influencer kit.
- Sturdy.Exchange by Sturdy.Co — The creative team behind Drake, Travis Scott, and other culture kings, has launched the first NFT marketplace for performing artists.
Spoon (Resources)
- New Wellness by Preacher — Strategists Joel Linkewer studied the depths of wellness so you don’t have to. The digital report is chef’s kiss!
- The Daily Beard Podcast — Advertising and creative wisdom from TBWA\Media Arts Lab legend Lee Cow.
- Where Are All The Black People (WAATBP) — This week hosted an annual conference on addressing the scarcity of people of color in the advertising industry.
- Beast of England Type — Vibey fonts inspired by personal memories.
- @nick_b_designs — Double-tap to heart these poster designs.
- I hope you stay op-ed by Brian Collins — Talks about ignoring the BS and creating your own circle of creatives to empower your abilities.
- @Emilyzugay — Goes viral on TikTok after brands adopt her ugly logo redesigns. Check out Amazon’s new Amason logo.
& that’s the sauce!
🔥
– KK
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