Ketchup 008: Chatter Telephone™, Welcome to NBA Lane, Pronoun Plates, Taco IRL, The Spellbook
+ Gut, Deutsch LA, Translation, DesignStudio, Black — Cod™, Real Good Studio, Edible & UEG, Neil A Dawson & Company, K+W
Welcome to this month’s advertising catchup with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe.
This was originally published on Oct 1 on ketchup.substack.com
Heya! 🎃
This month I’m dedicating this intro to David Kennedy, an advertising legend who died in October and whose agency put Nike on the map, setting the gold standard for advertising.
Wieden+Kennedy, styled as W+K, was born in 1982 when David Kennedy and Dan Wieden united together to balk at traditional agency norms and created a “temple of outrageousness” in Portland, Oregon. They grew famous for their extraordinary “Just Do It,” “Bo Knows,” and “Mars and Mike” Nike campaigns, and made countless headlines for Subaru, Travel Oregon, Microsoft, EA, Old Spice, Coca-Cola, McDonald’s, Heinz, and many more.
Over the past month, creatives have paid homage to Kennedy’s greatness, referencing his Santa Kennedy magic, David Bowie-like energy, denim-on-denim fits (one time he was mistaken for a janitor), and his mischievous and loving soul.
“It is a cliche to say that someone gave advertising a conscience, even a soul. That they put what we do in a wider context. That they demanded we make things that were welcome, thoughtful, even life-changing. That would be a cliche. Unless you said it about David Kennedy. We will miss him.” — GS&P
Long live the legacy of K+W.
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⚡️⬇️ What you came here for. ⬇️⚡️
Fork (Campaigns)
- You Don’t Just Taste It. You Feel It. by Gut — Transforms Philadelphia Cream Cheese into a multisensory experience with each bite.
- Mike’s Hard Lemonade by Real Good Studio — In collaboration with Pablo Rochat, is memeing this tasty bev for TV.
- Let life Happen by Adam & Eve DDB — This adorable John Lewis Home Insurance spot directed by Tom Kuntz has unfortunately inspired 130 complaints to the Advertising Standards Authority (ASA).
- Expanding Outdoor Culture by Co-op Studios — REI’s #OptOutside is focusing on outdoor inclusivity.
- Welcome to NBA Lane by Translation — Highlights the league’s magic over the past 75 years, both on and off the court.
- JoJo Siwa by DWTS — ABC hosts the first same-sex dance partners on Dancing with the Stars in support of phenomena Siwa’s LGBTQ+ identity.
- Real Magic by W+K London — Refreshes Coca-Cola with a new “Hug” logo and brand identity anchored in humanity.
- Dayuse Brand Identity by DesignStudio — Challenges “per night” to “stay open” with sunny feels.
- $20 Ad Agency by Venables Bell & Partners — To celebrate their 20th-anniversary they are offering full-service work for small businesses.
Knife (Products)
- Chatter Telephone™ by Fisher-Price — A working Bluetooth phone for grownups because we are all broken inside.
- Clif Remix in Motion by Edible & UEG (Edelman) — Clif Bar gets people in motion to unlock Mike Posner’s latest single, “Amor Fati” (“Love of Fate”).
- Taco IRL by Deutsch LA — Taco Bell celebrates National Taco Day by letting snackers text taco emojis for real tacos. This stunt comes out of TB’s overarching ‘I See a Taco’ initiative.
- Asics’ Movement for Mind by Neil A Dawson & Company — Branded running shoes as painkiller medicine to encourage movement and mental fitness.
- Fall Collection by BBH London — Drops a Burger King silk shirt with ingredient camo patterns exclusively sold on the BK app.
- Pronoun Plates by Gut — Lyft releases a collection of license plates designed by LGBTQ+ artists for International Pronouns Day.
- Pepsi x Cracker Jack by Pepsi — Baseball Tiktok/Twitter fans can post a video singing “Take Me Out to the Ballgame” to enter to win the #PepsiSingToScore sweepstakes.
- The Climate Does Not Exist by Mila Quebec — Uses AI to simulate your home address’s future.
For the Halloween FrEaKz: 🎃
- Bring on the Candy safe by Crest — Let’s parents lock up their Halloween candy in a new way.
- The Spellbook by Krispy Kreme — Krispy Scream drops their Halloween treats.
- Heinz Halloween Store by Black — Cod™ — Heinz Ketchup gets spooky with Tomato Blood.
- Natty Fright by Natty Light — Same beer, just spooky.
- Mini Whopper Jrs by de la cruz Ogilvy — BK’s candy-shaped mini treats.
Spoon (Resources)
- Campus by Max Lenderman — Talks about the evolving world of experiential marketing.
- Coffee at a Distance by We Are Next — Mentee Sign-Up (Fall/Winter 2021)
- The Academy at GS&P — Launches a new *free* advertising school.
- Special Report by Highsnobiety — Should brands even be speaking about social causes?
- @iamharaldur — A Twitter thread of small to medium branding agencies you should be following.
- Y2k Aesthetic Institute — Tumblr inspiration to get you in the mood.
- Standards — A new way to design brand guidelines.
- Nathan For You — Breaks down marketing in the simplest terms on Comedy Central.
- Pangram Pangram Foundry — Updated their typeface site to keep on inspiring.
- Studio Feixen — A wild type and animation studio pushing visuals.
- Self-care 2.0 by Paige Shuman — Camp + King shares how non-wellness brands can participate in self-care trends.
- @derrickadams — Obsessed with this multidisciplinary artist right now.
- The Mind of Kobe Bryant — Obsession by Piotrekz Productions — For some serious pep talk.
& that’s the sauce!
🎃🤡🤠
– KK
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